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In a sea of short term rentals, professional photos for your Airbnb listing & Instagram account make your property stand out and get booked!

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Let’s talk about the many benefits of professional photos for your Airbnb listing & Instagram account – or simply your online presence.

We live in arguably one of the most saturated short term rental areas in the country. And we get it! Colorado (the Breckenridge area, specifically) is a desirable location for an investment property. The appeal is easy to understand. Block off the dates you want to visit with your own family, and list the rest of the calendar to share your property with others who also want to enjoy our beautiful mountains!

The popularity, though, presents an added task for short term rental hosts. How to make your property stand out among all the rest.

So, how do you do just that? When potential guests are scrolling the apps looking for a place to stay, how do you increase the likelihood they’ll stop on your listing?

Short term rental success isn’t a one-simple-step process.

It’s about the design.
About having a unique property.
About being a good host.
It’s about thinking of your guests’ & neighbors’ experiences over making a “quick buck”.

But, we’re not hosting experts, so we won’t speak in detail to any of that. What we can share about, though, is the visual aspect of your content. Once you’ve taken care of the above, take the extra step to set your listing & Instagram account apart.

Invest in professional photos for your Airbnb listing!

Let’s look specifically at Backcountry A-frame in Kremmling, CO.

Backcountry Aframe is everything a gorgeous & thoughtful short term rental should be. It checks off each box.

This is a small sampling of the variety & style of photos from the Backcountry Aframe project.

You can view Backcountry Aframe’s Airbnb listing here, and you can follow along on their Instagram account here. Speaking of IG – the following are great examples of how we’ve collaborated with Backcountry A-frame on the platform with reels.

What Janice has to say about investing in professional photos for Backcountry Aframe.

Professional photography is massively important to help market any short-term rental. Visual storytelling is very different from your traditional real estate listing photography. Basecamp Visual understands how to create inviting content and images to draw in a guest. We’ve used Basecamp Visual for both of our short-term rentals and our occupancy and daily rate outpace the market for both rentals.

Janice Stitzer, Owner of Backcountry Aframe & Sunset Point Cottage

Pricing & Information

*Pricing & Collection Information listed here is a general starting rate and is subject to change based on dates, location, property size, and more. Please inquire directly for a quote specific to your property.*

STR Listing & Social Content packages start at $750. An average investment for a local to us (Park & Summit Counties, Colorado) vacation rental photo content gallery is typically right around $1000. Your total investment varies depending on exact property size, location, and other details.

Owners receive an edited digital gallery of interior photos from each room & the exterior – focusing both on wide shots & all the fun details. Your full gallery is available for your use across your socials, your booking listings (Airbnb, VRBO, etc), and your property’s website, if you have one.

Aerial video & photos are also available, as well as video in the form of short interior clips that can be used for reels, with the option to also be compiled together for a longer website header film. That pricing begins at an additional $1000. Here’s a link to an IG reel that shows an example of what this type of video content can look like.

Let’s talk about how professional photos can elevate your Airbnb’s listing – ultimately filling your calendar & booking more dates!

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Ready to revamp the way you share your passion or space with the world? Get in touch today to start the conversation about your Colorado brand project. We specialize in telling brand stories in the Breckenridge, Fairplay, and Buena Vista, Colorado areas *but we’ll go anywhere for the right project!* and we’d love to talk about yours.

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Have you been wondering if professional branding photos are for you? Here’s our take on who should hire a branding photographer.

Spoiler: branding photos are for everyone!

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It’s 2023. If you have a business, or work for a business, you likely also have a website, social media platforms, Google Business page, and more. When people are looking to hire someone in your trade, they’ll go to these places to view your work and read your copy & past client testimonials. If you put yourselves in the shoes of a consumer, you do the same thing!

Let’s think about it like this: when you’re looking to invest your own hard-earned money in someone, what do you value? What do you trust? Do you feel confident about a website with minimal content, stock imagery, and no updated photos on the About page?

Or…

Do you trust a well-built website with client resources & engaging copy, an origin story & quality photos of who you’re hiring, and an abundance of real-life portfolio examples? Just to name a few…

I think you know the answer.

So, how do you know if you should hire a branding photographer?

It’s easy. Everyone should hire a branding photographer. We can’t think of a single person or business who wouldn’t benefit from it.

Here’s a short list of the kind of clients who decide brand photography was for them:

• Short Term Rental Property Owners
• Accountants
• Arborists
• Luxury Real Estate Agents
• Brand Designers
• Outerwear Fashion Designers
• Private Equity Investors
• Boutique Owners
• Metalsmiths
• Financial Advisors
• Restaurant Owners
• Fly-fishing Instructors
• Website Designers
• Florists
• Wedding Venue Owners

It might be hard to see what these people have in common, right? What does an Accountant have in common with a Florist? How could we compare a Real Estate Agent to a Metalsmith?

What ties all these people together?

It’s easier to answer this than you may think! They all value quality photo & video content & they’re ready to share their stories.

Whether it’s their art, or their passion for service, or their unique skillset that solves their own clients’ pain points, it’s all a story worth telling.

The kind of work you do matters very little when it’s something you’re invested in. If you love what you offer to the world (which each of the above people certainly do), brand photography is for you.

So, YOU should hire a branding photographer. Working with numbers or with paint; with people or with food; with tourists or local business owners – whatever it is, it’s your story. Let’s explore it.

Learn more about our branding photography & videography offers here.

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Ready to revamp the way you share your passion or space with the world? Get in touch today to start the conversation about your Colorado brand project. We specialize in telling brand stories in the Breckenridge, Fairplay, and Buena Vista, Colorado areas *but we’ll go anywhere for the right project!* and we’d love to talk about yours.