Have you been wondering if professional branding photos are for you? Here’s our take on who should hire a branding photographer.
Spoiler: branding photos are for everyone!
It’s 2023. If you have a business, or work for a business, you likely also have a website, social media platforms, Google Business page, and more. When people are looking to hire someone in your trade, they’ll go to these places to view your work and read your copy & past client testimonials. If you put yourselves in the shoes of a consumer, you do the same thing!
Let’s think about it like this: when you’re looking to invest your own hard-earned money in someone, what do you value? What do you trust? Do you feel confident about a website with minimal content, stock imagery, and no updated photos on the About page?
Do you trust a well-built website with client resources & engaging copy, an origin story & quality photos of who you’re hiring, and an abundance of real-life portfolio examples? Just to name a few…
I think you know the answer.
So, how do you know if you should hire a branding photographer?
It’s easy. Everyone should hire a branding photographer. We can’t think of a single person or business who wouldn’t benefit from it.
Here’s a short list of the kind of clients who decide brand photography was for them:
- Short Term Rental Property Owners
- Luxury Real Estate Agents
- Brand Designers
- Outerwear Fashion Designers
- Private Equity Investors
- Boutique Owners
- Financial Advisors
- Restaurant Owners
- Fly-fishing Instructors
- Website Designers
- Wedding Venue Owners
It might be hard to see what these people have in common, right? What does an Accountant have in common with a Florist? How could we compare a Real Estate Agent to a Metalsmith?
What ties all these people together?
It’s easier to answer this than you may think! They all value quality photo & video content & they’re ready to share their stories.
Whether it’s their art, or their passion for service, or their unique skillset that solves their own clients’ pain points, it’s all a story worth telling.
The kind of work you do matters very little when it’s something you’re invested in. If you love what you offer to the world (which each of the above people certainly do), brand photography is for you.
So, YOU should hire a branding photographer. Working with numbers or with paint; with people or with food; with tourists or local business owners – whatever it is, it’s your story. Let’s explore it.
Ready to revamp the way you share your passion or space with the world? Get in touch today to start the conversation about your Colorado brand project. We specialize in telling brand stories in the Breckenridge, Fairplay, and Buena Vista, Colorado areas *but we’ll go anywhere for the right project!* and we’d love to talk about yours.